Apple Reclaims Title Of World’s Most Valuable Brand
Apple has been battling it out with Google to be crowned the most valuable brand the last few years. Apple claimed the title for three years in a row from 2011-2013, but last year, Google knocked them down to second place. After Apple’s amazing success with the new iPhone 6 though, the company is back on top. Per the WPP and Millward Brown-commissioned research, Apple’s value has grown 67 percent this year to total $247 billion, while Google grew 9 percent to reach $173.7 billion, landing it the No. 2 spot. Below is a chart showing the rest of the brands included in the top 10